Welcome To Alltex-Industries Limited


Marketing Strategy:

ALLTEX has strong marketing level strategy adopted by higher authority & Alltex demand always “to give customers what they want when they wanted it”. The more responsive a company is to the needs of its customers, the grater the brand loyalty it can command. In turn, strong brand loyalty may allow a company to charge a premium price for its products or to sell more goods and services to the customers.

The company’s marketing team remained at the forefront of tackling competitive challenges by exploring of new territories, customers and products. In the general prevailing uncertainties and impending liberalization of quota regimes the design team again played a pivotal role in changing the perception of the company as a typically Asian supplier with increased customer contacts, collaborative working methods and new value added products. The company’s overall marketing policy of going for quality rather than volumes paid rich dividend and it was able to not only hold into its existing customer base but venture into new markets.

Light of the phasing out of the quota in 2005, ALLTEX has decoded to increase its buyer base by giving competitive price. “ALLTEX” has been very successful in bringing new buyers to the company. In this regard, the company has employed two successful mechanisms.

  • It has begun shipping a substantial amount of its orders on a C&F basis the buyers an added reason to do business with the Company. Previously, the company used to only on FOB basis.
  • Moreover, in order to attract more buyers, the Company has also started to correspond with numerous buying houses/agents at home and abroad. Accordingly, now it has a substantial amount of scales through agent as well as direct shipping.
  • Although these two methods have meant addition of costs, the management felt that in order to guarantee sales for this year and the coming years these bold steps had to be taken. The Company shall continue to expand its buyer base through different methods and review the existing methods in light of the difficult situation that we face from 2005.

    ALLTEX had been very successful in bringing new buyers to the Company like, K-mart in Australia and shall continue to expand its buyer base in future through different methods and review the existing methods in light of the difficult situation that Alltex faced in previous years.

    Alltex relentlessly pursues its vision of innovation, speed, and service-driven marketing activities to the complete satisfaction of the customers and looking forward to open new markets especially in Canada, Japan and Brazil. The Company also looking at new markets in North American Country, in addition to increasing our share in the existing US, European and Australian market.

    With our strong focus on differentiated, innovative and value added products, we have strengthened our design team as per Buyers requirements, policy and expanded our product development activities to face the problems during the year. We are regularly participating “Hometex fair” in Germany and we are hopeful that our Spring-Summer and Autumn-Winter Collection will be appreciated by the customers which will enhance our reputation carried since its inception and increased our visibility in the international market. In addition to tint our overall marketing policy of going for quality rather than volumes will pay rich dividends/profits/benefits and we will able to not only hold onto our existing customer base but venture into new markets.

     

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    Notics Board
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    CorpEXCEL Award